Mô tả công việc
Mô tả công việc:
- Lead & develop monthly/quarterly marketing plans to raise brand awareness, acquire and retain consumers and drive sales.
- Identify key product content and promotion opportunities as part of the marketing calendar; work cross-functionally with the content production team to deliver results.
- Analyze and interpret data across website, affiliate network and social channels
- Generate weekly & monthly performance reports to inform future strategy
- Own the social media strategy to drive community engagement and build brand love, setting and exceeding key targets
- Management of customer database, audience segmentation
- Collaborate with creative team and the wider team on ways to optimize and drive forward the user experience
- Identify key external opportunities to promote the brand
- Stay up-to-date with digital technology trends and competitor analysis
- Lead social media, content production, PR & visual merchandising team to ensure flawless implementation of marketing activities (budget, themes, timeliness)
- Develop direct relationships with media partners to produce and distribute content
- Other tasks as assigned by General Director from time to time
Yêu cầu công việc:
- University degree in marketing or other related majors
- Basic understand the securities market
- Deep understanding of social media platforms, CRM,…
- Communication capability in English
- Having management skills, training skills
- Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creative, strategic alignment and customer impact
- Designing experience is an advantage
- Having 02 years of experience in marketing management or equivalent position at least